Wildflower Tech SL

Challenge

Wildflower is a catalan tech startup that needed a website capable of clearly positioning the company within the smart-city and urban logistics market. Their offering spans hardware, software, and services, which created this challenge of planning and designing this first stage website that could articulate their business vision, highlight commercial opportunities, and support credibility in a competitive, innovation-driven sector.

Solution

Together with the founders, I led the UX/UI design of this first website, creating a clear structure that communicated the company’s value proposition and product ecosystem in a strategic way. I developed a clean visual language, aimed for simplified complex technical content, and designed modular sections that highlight their solutions and partnership opportunities. The result was a professional, scalable website that strengthens the company’s market positioning and supports conversations with clients, investors, and institutional stakeholders.